The Pack
Meet the Team
A small but mighty crew of strategists, creatives, and operators who live for bold ideas and big results.
Founder
Sammi Leaver
With 17+ years of experience across brand, growth, and performance marketing, Sammi has led strategy for global gaming studios, e-commerce giants, music publishers, book publishers, and one of the UK's fastest-growing disability platforms.
From scaling social communities into the hundreds of thousands, to driving millions in revenue through paid and organic campaigns, she's proven time and again that creativity and commercial results can (and should) go hand in hand.
At Bad Bear Creative, Sammi brings big ideas, bold strategies, and over a decade of hands-on expertise — whether that's building campaigns from scratch, optimising ad funnels, or delivering content that actually connects.
If you want creativity + performance rolled into one, Sammi's your bear. 🐻
Head of Strategy
Jamie Osborne
Jamie is the bear you bring in when your business has big ambitions but your strategy currently lives across 47 Slack messages and a “quick idea” (or 7) your CEO had at 11pm.
With nearly 20 years across SaaS, PropTech, fintech and commercial leadership, he's built GTM strategies, scaled sales teams, launched products, driven national expansion and generated serious revenue growth for brands ranging from startups to major industry players.
He's led teams of 25+, built automation systems that massively increased efficiency, created high-performing sales structures and helped businesses stop guessing and start scaling properly.
At Bad Bear, Jamie focuses on strategy, positioning and commercial growth. The stuff most companies skip because they'd rather post another inspirational LinkedIn carousel.
If you're looking for sharp commercial thinking, clear strategy, scalable growth and someone who actually understands how to turn ideas into revenue, Jamie's your bear. 🐻
Creative Director
Stu Brett
With 15+ years in design and brand building, Stu is the creative force behind some of the most impactful visuals in higher education and gaming. From shaping the University of Edinburgh's digital learning experiences to leading brand and creative direction at Build A Rocket Boy, his work blends precision, imagination, and storytelling.
At Bad Bear Creative, Stu brings a level of detail and artistry that transforms brands into experiences. He's not just a designer, he's a visionary who pushes creative boundaries while keeping everything beautifully grounded in strategy.
If you want design that tells a story and turns heads, Stu's your bear. 🐻
Paid Marketing Lead
Leona Jasa
Leona's got serious chops in scaling campaigns across gaming and digital — with experience at Build A Rocket Boy, Mobile Game Doctor, Yellow Social Interactive, 5CA, and more. From building brands to smashing KPIs, she's seen (and slayed) it all.
At Bad Bear, Leona's bringing her freelance hustle + agency firepower straight into our campaigns. Think: paid media wizardry, social strategy that actually works, and the kind of creative spark that keeps ads from feeling like ads. 🐻💚
If you want paid campaigns that scale hard and hit harder, Leona's your bear. 🐻
Head of Operations & People
Ophelia Grove
With years of experience supporting CEOs, COOs and CAOs as a PA and EA, plus experience as an Office Manager, Ophelia knows exactly how to keep businesses running smoothly. She's also worked closely with limited companies, so she understands what it really takes to build solid foundations behind the scenes.
At Bad Bear, Ophelia looks after everything from HR to operations to legal and admin — basically, all the essential stuff that keeps the creative chaos in check. She's been with us since the very start, making sure we're set up to grow in the right way. 💚
If you want the engine room running smoothly while the creative chaos flies, Ophelia's your bear. 🐻